Marketing Concentration

Concentration Requirements

Electives to constitute a concentration (12 semester hours) in marketing are chosen from any of the 8000-level marketing courses, including:

MBA 8145  must be taken or waived. If waived, it cannot be taken later for credit and the number of credit hours waived must be replaced with 8000-level RCB courses within Marketing.

• MK 8010 - Marketing Metrics 3 Credit Hours
• MK 8100 - Buyer Behavior 3 Credit Hours
• MK 8200 - Marketing Research 3 Credit Hours
• MK 8300 - Marketing Communications and Promotion
• MK 8330 - Strategic Selling 3 Credit Hours
• MK 8600 - International Marketing 3 Credit Hours
• MK 8620 - Product Management 3 Credit Hours
• MK 8700 - Digital & Social Media Marketing 3 Credit Hours
• MK 8705 - Digital Marketing Analytics 3 Credit Hours
• MK 8710 - Customer Relationship Management 3 Credit Hours
• MK 8720 - Data Driven Marketing 3 Credit Hours